"Tan Your Fanny" began as a comical slogan during a brainstorming session of Dani's team members looking for things to rhyme with "Dani's". Of course, what else rhymes with "Dani" but "Fanny"? After chuckling for many months, Dani, in a moment of Diet Coke induced creativity, had a vision of a bare-bottomed beaver. She sketched the idea on a napkin, and the rest is history!